For the first time in Q1, more YouTube ad spend went to TV screens than to Mobile Phones, per Tinuiti.
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Programmatic Audio Ad Buying to Grow This Year
4 in 10 advertisers say the majority of their audio/podcast budgets will be transacted programmatically this year, up from 3 in 10 who said the same last year.
YouTube Ads Shifting from Mobile Phones to TV Screens
Some 39% share of YouTube ad campaign spending was allocated to TV screens in Q4 2024, up from 26% a year earlier.
Digital Media Experts See Social Media As A Top Priority – and Risk – This Year
Social media holds plenty of promise for innovation, but digital media stakeholders are concerned about brand risk.
As Long as They’re Around, Marketers Say They’ll Keep Using Third-Party Cookies
Survey surprisingly finds equal budget allocation between walled gardens and the open web.
Programmatic Digital Out-of-Home Grows in Popularity
PrDOOH advertisers are looking to make greater use of dynamic creative optimization in their campaigns.
Marketers Are Satisfied with Retail Media’s Impact, Remain Focused on Sales
Three quarters are satisfied or very satisfied with the impact that retail media has had on their company’s goals and KPIs.
What Are E-Commerce Companies’ Top Marketing Priorities?
E-commerce companies will probably have an easier time generating a repeat purchase than a first one, but they’re still most focused on acquiring new customers.
Brand Safety Named the Biggest Programmatic Advertising Concern
Programmatic experts don’t seem to be concerned much at all with the sustainability of their campaigns.
Most Podcast Ads Focus on Brand Awareness
The majority of ads in US podcasts detected by Magellan AI this year were bought direct rather than programmatically.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Advertisers Tout CTV’s Value Across the Funnel
About half are using CTV to achieve lower-funnel objectives.
Direct Response Goals Grow in US Podcast Ads
Almost half of podcast ad spend in the US in Q1 was for direct response ads as opposed to brand awareness.
What’s Difficult About Determining the Value of Creative Investments?
Having to explain the value to sales and finance is proving to be a problem.
Which Brands Are Most Trusted in the US in 2025?
Perennial leader BAND-AID has been usurped at the top this year.
Contextual Data Rising in Importance for Targeting
More than 6 in 10 advertisers expect to increase their use of contextual data this year.
Programmatic Advertisers in the US Look to Prioritize Performance
Around half of advertisers include programmatic across all campaign types (upper, mid, and lower funnel).
In the US, Premium Video Ads Are Mostly Being Seen on Connected TV
H1 saw an 80% year-over-year increase in the US of premium video ad impressions using audience targeting.