A slight majority of B2B buyers say that if thought leadership is high quality, then brand recognition matters less.
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Which Segmentation Strategies Are Working for Email Marketers?
Interest-based segmentation (e.g. preferences, topics of interest) is considered the most effective.
Here’s What Consumers Like About Direct Mail
Consumers enjoy the physical nature of direct mail, as well as receiving helpful information.
Consumers Estimate Engaging with A Quarter of Their Direct Mail
Engagement with – and positivity towards – direct mail is found to be higher among younger than older consumers.
Which Brand Actions Turn Off Consumers?
Brands should avoid making misleading claims and engaging in aggressive sales tactics.
Economic Uncertainty Roils B2B Revenue Marketers
Within the US, only 32% of B2B revenue marketers have higher budgets to work with than last year.
What Are Consumer Products Marketers’ Customer Engagement Priorities?
Only about one-third (32%) of all CP marketers feel they can predict future consumer behaviors.
Brand Responses Matter to Frequent Social Media Users
The majority expect a response to a DM within 6 hours.
Geopolitical Tensions Lead to Marketers’ Spending Caution, Focus on Near-Term Goals
Almost half of marketers surveyed before tariff announcements said that geopolitical tension was leading them to focus more on near-term goals.
Which Types of Direct Mail Targeting Strategies are Marketers Using?
More than 9 in 10 direct mail marketers have encountered at least one issue with their company’s direct mail data.
Which Brand Messages Are Consumers Likely to Engage With?
About 4 in 10 consumers complain of receiving irrelevant content and offers.
4 Website Performance Benchmarks from Q4 2024
Website traffic sources are shifting, with paid traffic making up a greater portion of visits.
Which Segmentation Strategies Are Working for Email Marketers?
Interest-based segmentation (e.g. preferences, topics of interest) is considered the most effective.
Here’s What Consumers Like About Direct Mail
Consumers enjoy the physical nature of direct mail, as well as receiving helpful information.
What Do Shoppers Want from Online Product Pages?
3 in 4 shoppers agree that it negatively impacts their perception of a brand if their products are not accurately and completely represented online.
Marketers Using YouTube Are Primarily Focused on Brand Visibility
Top-of-funnel goals are more important than conversions for most marketers on YouTube, although some take a balanced approach.
What Are E-Commerce Companies’ Top Marketing Priorities?
E-commerce companies will probably have an easier time generating a repeat purchase than a first one, but they’re still most focused on acquiring new customers.
In What Areas Do Brands Think They Need to Improve?
Marketing decision-makers at B2B and B2C companies think they can get better at generating brand awareness.