Revenue growth remains the leading priority. While brand is also a key priority, many are spending more on performance at the expense of brand.
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Public Companies’ Ad-to-Sales Ratios Increased Last Year
The average ad-to-sales ratio stood at 3.07%, up from 2.83% in 2023.
World’s Most Valuable Brands Reach Record Collective Value
Apple added to its status as the world’s most valuable brand, registering a 28% increase in brand value to $1.3 trillion.
Smart TV Penetration Yet to Plateau
Two-thirds of TV households watch streaming video on a smart TV every week.
Retail, Media Top the Industry Brand Value Rankings in the US
Retail brands account for the largest share of the top US brands’ collective value.
TikTok Surges as Teens’ Favorite Social Media Platform
Fully 47% of US teens said that TikTok is their favorite social media app, equaling the highest level of preference for any social platform in more than 10 years.
Americans See Tariffs Impacting Spending
Almost half of in-market automobile buyers would cut back or not buy as a result of tariffs leading to a price hike of at least 10%.
Subscription Business Benchmarks in 2024: 5 Key Points to Know
It’s a retention environment as acquisition rates continue to fall. Notably, though, businesses are having success re-acquiring former subscribers.
Brand Reputation Figures Prominently in Marketers’ Software Vendor Selection Criteria
When forming an initial consideration set for a software purchase, marketing decision-makers rely on brands’ reputation and industry prominence.
More Than 8 in 10 US Teens Have a Gaming Console
Gaming console access is considerably higher among teen boys (90%) than girls (76%).
Which Industries Are Most Trusted Around the World?
Social media is the least trusted of them all, and fewer than half trust it as a news source.
Which Industries Are Most Heavily Represented Among the World’s Most Valuable Brands?
Banking brands account for the largest share of top brands’ collective value.
Direct Response Goals Grow in US Podcast Ads
Almost half of podcast ad spend in the US in Q1 was for direct response ads as opposed to brand awareness.
What’s Difficult About Determining the Value of Creative Investments?
Having to explain the value to sales and finance is proving to be a problem.
Which Brands Are Most Trusted in the US in 2025?
Perennial leader BAND-AID has been usurped at the top this year.
Does Your Landing Page Conversion Rate Measure Up?
If it’s higher than 6.6%, you’re doing better than most.
Baby Boomers Seem Less Likely Than Others to Try New Brands
Baby Boomers are more likely than US adults overall to say that when they find a product or service they like, they stick with it.
For Which Topics Are Influencers Considered Useful Information Sources?
Most consumers feel that social media influencers are useful sources of Travel information, but not so for News & Politics.